The topic of wedding DJ websites is special to me. Why? Because over the last 10 years as a wedding DJ, I have learned that a DJ’s website is one of the best tools to reach clients and help sell our services.

I can honestly say I work on my website almost daily for many reasons.

First, I want it to reflect my personal tastes and style. Second, I want it to be user friendly. It should also be full of information that is useful to the viewer. Lastly, I want it to be properly structured for SEO (search engine optimization).

With that said, I have included below the most important components of what I think makes the best wedding DJ websites.

Best Wedding DJ Websites

Reflects The DJ’s Personality

While templates and design are important, the best wedding DJ websites reflect the DJ’s personality.

DJs are not only in the music business, but they are just as much in the personality business.

Somebody could easily hook up an MP3 playing device to a speaker if they just wanted music.

With that said, they generally hire a specific DJ because they LOVE their unique style as a person.

While I think it’s important to check out other DJs’ websites for ideas, it’s even more important a DJ’s website expresses their specific tastes, brand and personality.

Award Badges

If you have received any award badges, why keep them to yourself?

When a potential client sees award badges on your website, it helps give you creditability and tells the visitor that you are good at what you do.

In addition, award badges inform the person viewing your website that you have a good amount of experience and are in demand.

Furthermore, you may notice that prospects will ask you fewer questions regarding your qualifications and request face-to-face interviews less often.

They may also be more willing to book in you in a shorter period of time.

If you want to decrease the amount of effort that goes into signing up a client, one of the best things you can do is display your award badges on your website.

Especially on your contact page.

Client Reviews

When a prospective client considers hiring a DJ, they want to read their client reviews almost all of the time.

You should have at least one of your favorite client reviews directly on your website.

In addition to having reviews directly on wedding DJ websites, there should also be a link to additional reviews on vendor listing platforms (ex. The Knot, Google or Yelp).

If you don’t have any reviews on your site or vendor listings, getting hired consistently will be a struggle. It’s that simple.

Wedding DJ Bios

In addition to expressing your personality through your templates and design, you will want your clients to get to know you even further through your bio.

A bio can be placed on an “About” page or in several different places on your site.

The main thing is you want to have a bio located somewhere on your wedding DJ site. Without one, it’s very likely you will just get lost in the sea of thousands of other DJs.

In addition, when writing your bio, I think it’s a great idea to take a conversation style approach to write it.

You should include your accomplishments, but the more personable your bio comes across, the better in my opinion.

Pictures and Videos

Prospective clients want to see the DJ they are considering to hire in action.

In addition, they will sometimes ask if they can come to watch you perform live.

I do not advise anyone to invite prospective clients to an event where there is an exclusive guest list like a wedding.

With that said, you will want to have pictures and videos on your website of you in action.

Be sure they are high in quality and are not blurry.

I should add, while pictures and videos are important, you don’t want to overdo it as they can significantly slow the loading speed of your website.

This is another time in which you can provide a link to additional pictures and videos to one of your off-site vendor listings.

Mobile Friendly

In a day in age where there are more phones than people, it’s a good idea to make sure your site is mobile friendly.

Furthermore, more than 60% of all wedding planning is done online via smartphone.

This percentage is also expected to increase in the future.

I recommend when you design your website on a laptop that you also check out how everything looks on your phone and make adjustments accordingly.

Wedding DJ Services

Some DJs provide more than just DJ services. Most are also emcees.

In addition, many wedding DJs offer photo booths, lighting, ceremony audio systems, monograms and much more.

Whatever services you provide, it’s important to list ALL of your wedding services.

I have been asked on several occasions if I will be the emcee at a wedding.

I’m also often asked if I provide audio services for the wedding ceremony.

A DJ should never assume a prospective client knows what services they offer.

Even if you list all your services, people may still not see them as we live in a world of FAST online searching and skimming.

This brings me to my next wedding DJ website component.

Pricing

As I just mentioned, when someone is on your website, they navigate fast and want to make as few clicks as possible.

They also don’t like bulky text.

You could lose a reader in a matter of seconds if you don’t deliver what they are looking for in a quick, clear and concise way.

The younger generations especially don’t want to get on the phone and call you for more information.

As of this date, easy accessibility to pricing guides is something that can make or break a deal.

Many DJs will disagree on this one for understandable reasons such as competition seeing their rates and the option of price flexibility.

However, it is in your best interest to reduce the amount of time your reader spends looking for this important information.

Therefore, I highly recommend you include a basic pricing guide on your wedding DJ website.

Best Wedding DJ Websites

Keep It Simple

It may sound cool to say you have tons of pages on your website, but to a reader, it can become but a headache.

They can also get lost on your site if there are too many pages that are not properly organized. SAY GOODBYE TO THAT CLIENT, because they will leave and probably never come back.

It’s also a good idea to avoid drop-down menus with too many items.

The reason for this is because the choices in a dropdown menu on a phone are often close together and it can be hard to click on the right link.

Less is more in my opinion when it comes to designing wedding DJ websites.

There are some websites that consist of only one page and they can be extremely user friendly!

Contact Page and Contact Forms

Your biggest goal when someone is on your wedding DJ website is to get them to contact you.

With that said, I recommend there is both a contact page on your website menu as well as a contact form on every page.

Sometimes a visitor will forward the link of one of your pages to a friend or family member so it’s nice to know there is a contact form on every page.

You want to make it as easy as possible for people to contact you.

They should never have difficulty finding a way to get in touch.

Social Media Links

Social media platforms drive traffic to your website and your website should drive traffic to your social media pages.

The two work so well together.

When a prospective client is checking you out on your website, they will often want to see how active you are on social media.

They may also wish to see how you interact with the people following you on these pages.

With that said, be sure to provide easy access to your main social media pages via icons with links.

Search Engine Optimization

The topic of SEO is one of massive scale.

Thousands upon thousands of blogs have been written on it.

For this blog, I will just cover a few basic ideas and tools you can use to optimize your site for search engines.

Simply put, you want your wedding DJ website to be found online when someone does a search via a search engine.

If you have a WordPress site, I think the best plugin for SEO is “SEO Yoast.”

It will analyze all of your pages and posts and give you recommendations on how to make them more SEO friendly.

I also advise that you take some time to blog as it can significantly increase the amount of traffic that flows to your site.

Lastly, it’s helpful to link out to other wedding vendor’s websites as they might link back to yours. This is good for improving your search engine rankings as well.

Thank you for reading “Wedding DJ Websites“

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